Automation of interaction with clients in the field of trade and production of drinks and the consumer goods gives to the companies the beneficial advantages. Soft-Rating Consult Company has experience of implementation of modern business processes in the сonsumer goods and beverage branch at the one of breweries. For example, by means of SAP CRM E-Commerce was offered the connection to electronic В2В sales. This solution allows to use such tools as the directory of products, search engines, pricing and configuration settlements and creation of commodity basket. Besides, order management, issuing and clearing of payments online is executing. For sales representatives the tools SAP Mobile was configured that allow "in the field" to use the portable client devices – pocket PC, smart phones. Thus in SAP CRM also was realized the functions of territorial management and planning of visits.
The possibilities of CRM functionality are extending with its integration with call-center. Soft-Rating Consult Company realized such centre of interaction by request of the leader of the printing market of Ukraine - "Blitz-Inform". «In this solution without automatic telephone exchange usage the high-grade multi-channel call-centre on the basis of IP-telephony has been organized. Its fault tolerance, flexibility and distribution, saving earlier investments, has allowed to integrate seamlessly the call-centre with SAP CRM, – said Natalia Polischuk, the senior consultant on SAP CRM of Soft-Rating Consult Company. – Such integration allows to organize a uniform point of contact between the client and the company during any time convenient for the client and in the form of interaction – phone, Internet, e-mail. It makes possibility to raise operating efficiency at the expense of fast individual strategy formulation for cooperation with the client».
The possibilities of CRM functionality are extending with its integration with call-center. Soft-Rating Consult Company realized such centre of interaction by request of the leader of the printing market of Ukraine - "Blitz-Inform". «In this solution without automatic telephone exchange usage the high-grade multi-channel call-centre on the basis of IP-telephony has been organized. Its fault tolerance, flexibility and distribution, saving earlier investments, has allowed to integrate seamlessly the call-centre with SAP CRM, – said Natalia Polischuk, the senior consultant on SAP CRM of Soft-Rating Consult Company. – Such integration allows to organize a uniform point of contact between the client and the company during any time convenient for the client and in the form of interaction – phone, Internet, e-mail. It makes possibility to raise operating efficiency at the expense of fast individual strategy formulation for cooperation with the client».