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Thursday, 03 September 2009 12:50

SAP ERP and SAP IS for Media in the largest Russian publishing house Independent Media Sanoma Magazines

The SAP CIS and Soft-Rating Consult Company declare the transition to implementation phase of SAP ERP and SAP IS for Media in the largest Russian publishing house Independent Media Sanoma Magazines.
The SAP CIS and Soft-Rating Consult Company have completed business blueprinting and have started the implementation phase of SAP ERP and SAP IS for Media in the Russian publishing house Independent Media Sanoma Magazines (IMSM).

Independent Media is a subsidary company of Sanoma Magazines which portfolio has more than 50 publications and projects, including the newspaper "Vedomosti" and the magazine “Cosmopolitan”. Independent Media is one of the largest publishing houses in Russia, whose cumulative reader's audience exceeds 10 million persons, and the share in the market among «glossy magazines» exceeds 20%.

Soft-Rating Consult Company has been involved by the SAP CIS for teamwork on implementation of branch solution for mass-media within the SAP ERP project implementation.

Importance of SAP IS Media implementation in Independent Media has been caused because of partial automation of business processes of sale of advertising spaces and distribution of circulations managment in the publishing house was carried out in the local systems which could not coping with data amount which have increased during the last years. These facts were complicating the integration of business processes specific to publishing business into the common information system of the publishing company.

Independent Media (IM) after consideration of several variants of propositions has made a choice in favour of purchasing of the program complex of SAP solutions - the world supplier of solutions for business management. As executors of the implementation project have been selected the SAP CIS and Soft-Rating Consult Company, that has experience of implementation of SAP solutions for the companies of media branch.

By results of the project implementation it is expected a rise of competitive advantages of Independent Media at the expense of effective automation of operation of sales departments of advertising spaces, perfection of distribution of circulations managment and sales of copies to distributors. Besides, usage of SAP solutions will allow the publishing house to bring the activity in Russia into accord with standards of the European departments of Sanoma Magazines.

Implementation of SAP ERP and SAP IS for Media in Independent Media passes in two phases. For the present the phase of blueprinting is successfully completed. Until the end of 2009 it is planned to complete a phase of implementation of the project and to start its productive operation.


«Modern conditions set before the publishing house difficult organizational tasks, including definition of the most effective paths of integration of operational processes of various publications. Business solutions specific to the branch are necessary for solution of these tasks, – has mentioned Vadim Kalinin, the director for information technology of Independent Media and the member of the board of managing directors of the implementation project. – We have found them in the solution SAP for Media. For implementation of specific branch solutions within the ERP-project has been invited Soft-Rating Consult Company, which the SAP CIS has involved as the subcontractor that has the greatest implementation project of SAP IS for Media among the SAP CIS’s partners ».

The director on consulting and training the SAP CIS Alexey Toskin has expressed confidence that implementation of the first in Russia SAP ERP project and branch solution SAP for Media by the SAP CIS and Soft-Rating Consult Company will be a good example and a basis for increase of number of the media companies in the CIS market, which use SAP solutions in their daily activity.

The director on consulting Soft-Rating Consult Company Olga Belyachenko, the head of subproject of implementation SAP for Media in Independent Media, has turn attention that the standard business processes in SAP systems as branch Best Practices, have once again confirmed its efficiency at usage SAP for automation of business processes in publishing branch. «It is pleasant to specify that professionalism of experts of Independent Media, confirmed with high market competitiveness and stable financial statements, has positively affected on the course of the implementation project. Generated during the project realization the team of consultants of SAP, Soft-Rating Consult Company and collaborators of Independent Media demostrated the ability effectively and in time to solve even difficult project tasks», – Olga Belyachenko has added.

Information:

In March 1992, a group of Dutch investors headed by Derk Sauer founded the Independent Media Sanoma Magazines (IMSM) Publishing House – now the largest player in the Russian media market. Today the IMSM portfolio includes more than 50 publications and projects with a cumulative readership a more than 10 million and a more than 20 percent share of the glossy advertising market.

Since 2005, IMSM has been a part of Sanoma, the leading European media holding company that includes five subsidiary companies specializing in the publication and distribution of periodicals. About 1,100 people currently work for IMSM, with an average age of 33. IMSM is a member of the Guild of Periodical Publishers and the National Association of Publishers.

More information: www.imedia.ru