During implementation such components of SAP systems will be involved: mySAP CRM 4.0, SAP ERP 4.7, SAP BW 3.5, SAP Phone and branch component for publishing management SAP for Media 4.7.
The purposes of implementation project:
1. Increase of the number of advertisers and the volume of placed advertising.
2. Increase of Blitz-Inform Holding competitiveness.
3. Maintenance of effective investments returning and authentic financial planning of media-projects.
4. Creation of conditions for electronic information appearance about states of steps of the main and auxiliary business-processes.
5. The full and qualitative information accumulation about the advertisers.
The functionality of operative and analytical CRM will be realized in the project.
The business-process of the solution to be planned for realization is the search of potential clients with attraction of all possible data sources and constant monitoring of existing clients. The found information about clients will be applied in construction of the multilevel marketing campaigns aimed at precisely determined segments of the market.
The purposes of implementation project:
1. Increase of the number of advertisers and the volume of placed advertising.
2. Increase of Blitz-Inform Holding competitiveness.
3. Maintenance of effective investments returning and authentic financial planning of media-projects.
4. Creation of conditions for electronic information appearance about states of steps of the main and auxiliary business-processes.
5. The full and qualitative information accumulation about the advertisers.
The functionality of operative and analytical CRM will be realized in the project.
The business-process of the solution to be planned for realization is the search of potential clients with attraction of all possible data sources and constant monitoring of existing clients. The found information about clients will be applied in construction of the multilevel marketing campaigns aimed at precisely determined segments of the market.